Last week RocSubway learned that developer Thomas Masaschi is converting the old Ted Cohen’s Office Furniture store into three upscale penthouses, lofts and retail space on the first floor. You know the place ; behind the Hess gas station on Monroe Ave. So we thought, for this week’s edition of “Filling In,” why not look at Monroe Ave, and how we could make one of Rochester’s most walkable strips even better! We’ll focus on a few small changes that could be implemented quickly, and then a few bigger ideas for the corridor going forward…
You do not have to be a designer to see that Rochester has a problem—well, a number of problems, actually. That we continue to make the same mistakes, however, regarding design of our built environment, is perhaps one of the most egregious. This column highlights some of the worst offenders in Rochester—some of which are still being built…
This recent ad on the NYC Subway caught my attention. I grew up riding the L.I.R.R. between Manhattan and my home town of Valley Stream on the south shore. Far Rockaway is the eastern terminus of my line, and where I suspect many LIRR and Subway riders over the years have found themselves after a little in-transit catnap. So to me, this McDonald’s ad is pretty funny. Residents of Far Rockaway didn’t see the humor and demanded that the ad be pulled. Mickey D’s gave in. I still find the ad funny.
Hey, is it just me, or does anyone else think there are far too many McDonald’s ads on mass transit? I’ll have to do a post on that.
On Monday evening, June 8, 2009, the Rochester Regional Community Design Center will go before Rochester’s City Planning Commission and appeal the decision to allow a Fastrac gas station to be built on Main Street next to the Main/University Inner Loop on-ramp. Roger Brown, Creative Consultant at RRCDC explains, “Though we don’t agree with the Zoning Board’s decision to allow a gas station at that site … much of our case will be about the urban design of the building and how it needs to be designed according to the Center City Design Standards for Main Street.”
I’ll talk more about those “urban design standards” and how you can help. But first, there’s a virus spreading across America…
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After the Erie Canal was rerouted south of downtown Rochester, the Rochester
Industrial & Rapid Transit Railway (the “subway”) was built in
its place as a link between the five different railroads and interurban trolley
lines that served the Rochester area. As the industrial landscape of Rochester
changed, and highways replaced the railroads, the Rochester subway gradually
became a relic of a bygone era. In 1956 the subway was abandoned and much of
its route was converted into Interstate 490 — built to connect Rochester
with the New York State Thruway (I-90). Read more about the history of the Rochester Subway.
RochesterSubway.com exists to help spark
public dialogue around how we can better connect the neighborhoods of Rochester
NY, surrounding communities, and their cultural offerings. Rochester’s
future is written in her past. Let's rediscover it.
![This week's edition of 'Filling In' looks at some small changes that could make Monroe Avenue even better. [PHOTO: RocPX.com]](https://www.rochestersubway.com/images/photos/monroe-avenue.jpg)
; behind the Hess gas station on Monroe Ave. So we thought, for this week’s edition of “Filling In,” why not look at Monroe Ave, and how we could make one of Rochester’s most walkable strips even better! We’ll focus on a few small changes that could be implemented quickly, and then a few bigger ideas for the corridor going forward…![Dehumanizing architecture like this has been popping up all over Rochester for decades. [IMAGE: RochesterSubway.com]](https://www.rochestersubway.com/images/photos/fortified-rochester.jpg)
![McDonald's pulled this ad because it may have offended residents of Far Rockaway. [PHOTO: NY Daily News]](https://www.rochestersubway.com/images/photos/mcdonalds-rockaway-ad.jpg)
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