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Three Heads Brewery & Tasting Room Planned for Neighborhood Of The Arts

January 20th, 2015

FSI Development of Rochester plans to build a brewery and tasting room on the empty lot at 186 Atlantic Ave. for lease to Three Heads Brewing.
By Mike Governale

You may have heard FSI Development of Rochester has purchased the empty lot at 186 Atlantic Ave external link (a.k.a. The Gleason Lot). Here at RocSubway we’ve fantasized about filling in this empty lot for quite some time. And although it’s not our original vision, the actual plan may be even better than how we dreamed it – primarily because it involves a local brew.

FSI is planning to build a brewery and tasting room on the southeast corner of the site to lease to Three Heads Brewery external link of Honeoye Falls. Damn, why didn’t we think of this…

The 19,500 square foot building will primarily be a manufacturing facility, but will also include retail sales, an indoor tasting room, and outdoor patio.
The planned 19,500 square foot building will primarily be a manufacturing facility, but will also include retail sales, an indoor tasting room, and outdoor patio. There will also be extensive landscaping ($40,000 worth at least) and public space improvements (sidewalks, curbs, LED lighting, etc.).

According to Evan Lowenstein of the NOTA Association, the brewery owners are extremely excited about the neighborhood, as is the developer, who is known for several other projects in the area.
According to Evan Lowenstein of the NOTA Association, the brewery owners are extremely excited about the neighborhood, as is the developer, who is known for his projects in the area such as the Pomodoro/Saha/Revelry complex on University Avenue, and the near-complete townhouses on Park Avenue (at Barrington).

The developer hopes the building will be built and open for brewery operations, retail sales, and tastings by July 1.
The developer hopes the building will be built and open for brewery operations, retail sales, and tastings by July 1. The brewery is expected to employ 20 people. A small light industrial building may be planned for the northwest corner of the site (Norwood and Atlantic) as a Phase 2 – if, and when a tenant can be found.

The City and developer are currently seeking sign-off on this project from the neighbors.

Any suggestions, questions or concerns regarding this project should be directed to Mitch Rowe, Director of Planning & Zoning at rowecm@cityofrochester.gov or 428-6858.

UPDATE: The brewery was designed by Al Pardi and Jenna Lettenberger of Pardi Partnership Architects external link

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This entry was posted on Tuesday, January 20th, 2015 at 7:12 am and is filed under Architecture, Rochester News, Urban Development. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

12 Responses to “Three Heads Brewery & Tasting Room Planned for Neighborhood Of The Arts”

  1. ELF says:

    Any updates on The Factory on Russell Sat nearby?

  2. ELF says:

    * St. Damn spellcheck.

  3. Billy Beers says:

    How is it being funded?

  4. yup says:

    Now Gleasonites have no reason to ever leave the site! They won’t have to go to the bars, and can just sleep in their cars overnight.

  5. Martin Edic says:

    My neighborhood and I’m excited to see this happen. As the neighborhood has improved that huge lot was getting more and more interesting. I hope it clears the neighbors quickly which I assume will happen. This seems a perfect first project for that space. But July? That seems very optimistic…

  6. There goes my liver.

  7. Hi guys,

    Wondering if they will ever step away from the IPA quagmire and attempt different beer styles.

  8. This is excellent. Good for 3HB and the neighborhood. Cross this site off the Filling In list.

    Incidentally, Mike, do you have any contact info for the developer and/or details on how much SQFT/potential rent they’re looking at for Phase 2?

    Finally, July 1st is aggressive halfway through January. I really hope it happens though. I can’t wait to visit afterwards.

  9. Matt, your best bet is to contact FSI directly or Evan Lowenstein at NOTA.

  10. Benny Fofo says:

    Mister Get Jiggy,

    Out of the 21 beers that 3HB make, 12 of those are NOT IPAs.

    So I’m not quite sure what you’re drinking…

  11. I am so happy for you guys… As a small business owner hell-bent on quality, I have such an appreciation for what you guys at 3HB are doing and am absolutely delighted by your successes! Well earned, gentlemen!! Greg

  12. John says:

    Looks good and will be a good addition to the neighborhood.


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