Do you remember window shopping at the big downtown department stores? Freezing cold holiday shoppers all pressed up against the plate glass like moths to a porch light. Dreams of sugar plums and reindeer and presents under the tree were fueled by these sparkling menageries of the latest and greatest stuff. The displays themselves were an art form; and drawing people in off the street was the ultimate goal. In all but our largest metros, scenes like these have been lost as retailers gradually moved to suburban malls. Yesterday we went window shopping at the old Sibley, Lindsay & Curr Co. department store. Today let’s browse a series of pictures (also from the Rochester Public Library) documenting some of the windows at McCurdy & Co. department store in downtown Rochester more than 70 years ago…
“Salute to a citizen… The college into career girl. You’ll study more today to make your place in the world of tomorrow.” This scene features a young woman in career-wear for college graduates. c.1940.
About McCurdy & Co.
McCurdy & Norwell was a department store founded in 1901 by John Cooke McCurdy. It was located on the corner of Main and Elm. In 1913, it became McCurdy and Robinson, and then McCurdy & Co., Inc. in 1918. A leading department store in the Rochester area, McCurdy’s later expanded to include a number of branch stores. It was sold to May Department Stores in 1994.
Happy Holidays and Shop Local!
Tags: Christmas, downtown Rochester, Elm Street, Empire Theater, holiday windows, holidays, John Cooke McCurdy, Main Street, May Department Stores, McCurdy & Co., McCurdy & Co. Department Store, McCurdy and Robinson, old photos, old photos of Rochester, old photos of Rochester NY, Rochester history, Rochester NY, window shopping
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