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Rochester: A City of Quality (1963)

Saturday, June 19th, 2010

Rochester: A City of Quality (1963)
In light of some of recent civic developments in our town over the past few months (high speed rail, transit centers, new theaters, etc.) I thought it appropriate to pull this old film out of the archives to take a look at the history of Rochester through the eyes of some good old-fashioned propaganda. Rochester: A City of Quality is the title of a film made in 1963 by Rochester Gas and Electric. The film presents Rochester in the most glowing light possible through a narrative that is clearly a product of Cold War industrialism. In one section the narrator declares “Rochester has made peace with the automobile”. And in another, “Change is necessary to keep competitive in industry as well as cities. If you don’t change, change will change you.”

(more…)

Saturday, June 19th, 2010
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Posted in Art + Culture, Rochester History, Rochester Images, Video | 2 Comments »

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