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History of Seabreeze Amusement Park

Seabreeze Amusement Park. [PHOTO: Courtesy Seabreeze Amusement Park]
About two months ago I attended a presentation by Matthew Caulfield on the history of Seabreeze Park external link. Caulfield started working at the park when he was a young twenty-something whippersnapper. At some point he got himself a “real job” at the Library of Congress. Now in his 80’s and retired, he’s back doing what he loves, as the park’s archivist. The following notes and images are just a snippet of his entire presentation which he has assembled over time with the help of his friend Alan Mueller…

Paul Moore's Figure 8 Coaster, 1903. [PHOTO: Courtesy Seabreeze Amusement Park]
In the late 1800’s much of the land headlands between Lake Ontario and Irondequoit Bay was owned by the Rochester & Suburban Railway Co. (later Rochester Transit Corp.). The only way to get to the area at the time was by boat or rail, and Rochester & Suburban Railway Co. encouraged concessionaires to set up on their land. This created a destination, and of course more business for the transit company. The area was already a popular resort destination by 1903, filled with small amusements and “hotels” (a.k.a. pubs), when the first ride appeared – a Figure 8 Coaster operated by Paul Moore.

The first carousel brought to Seabreeze by George Long Sr., 1904. [PHOTO: Courtesy Seabreeze Amusement Park]
In the 1890’s, the Long family moved their carousel-building business from England to America. Most of them settled in Philadelphia, but a few including Arthur Long, settled in Rochester. Arthur operated a carousel at Ontario Beach from 1892 to 1907. In 1904 Arthur wrote to his brother George about opportunities at Seabreeze.

George Long Jr. ran the park until 1973 when his children took over the business. [PHOTO: Courtesy Seabreeze Amusement Park]George wasn’t having much luck operating his carousel in Norfolk, VA, so he packed it up, moved to Rochester, and opened up again at Seabreeze. His son, George Long Jr. (shown left) was just 12 at the time. Junior would later purchase the entire park in 1946 for $85,000 after renting it for a time from the trolley company. He renamed it Dreamland Park and closely managed every aspect of its operation until he retired in 1973. When his children took over the business they renamed it Seabreeze.

Other Fun Stuff…

Honeymoon Trail at Karnival Kourt. [PHOTO: Courtesy Seabreeze Amusement Park]
Built in 1914, Karnival Kourt was a long promenade of games and rides. It burned down in 1932. One of the rides at Karnival Kourt was Honeymoon Trail. Matthew Caulfield says he has no idea what was in this ride, but he jokes, it always looked dark and trashy so he never went in it.

Boardwalk Park was picked up and moved from the north side of Culver Road to the south side. It shut down in the 1950's. [PHOTO: Courtesy Seabreeze Amusement Park]
This was a section of the park called Boardwalk Park. Owned by Andrew Bornkessel, Boardwalk Park had to be picked up and moved from the north side of Culver Road (then Woodland Road) to the south side because of a land dispute with the Rochester Suburban Railway Co.

Boardwalk Park became a drive-in movie theater by the 1970's. The town never allowed the theater to open. [PHOTO: Courtesy Seabreeze Amusement Park]
Boardwalk Park went out of business in the 1950’s and Bornkessel sold it to a man by the name of Lipsih and his partners who built a drive-in theater there. Unfortunately the theater did not win approval from the Town of Irondequoit and was never opened. Apparently people were afraid drivers would be distracted by the giant screen which was facing toward Culver Road. (Can you see the movie screen in the photo above?) The land was eventually purchased by Seabreeze for its water park and additional parking.

The Old Mill water ride, and the Jack Rabbit roller coaster. These two photos were taken at different times. Matthew Caulfield and Alan Mueller pieced the two photos together to discover the location of the Old Mill which was previously unknown. [PHOTO: Courtesy Seabreeze Amusement Park and Albert R. Stone]
I know you’ll recognize the Jack Rabbit roller coaster (above, right). But you’re probably not as familiar with the Old Mill (left). The Old Mill was a water ride – sort of an early version of what we’d refer to today as a log-flume.

Fire destroyed the Danceland dance hall, the Old Mill, and part of the Jack Rabbit in 1923. [PHOTO: Courtesy Seabreeze Amusement Park]
In 1923 a disastrous fire destroyed the Old Mill along with the Jack Rabbit’s loading dock and lift.

After the fire, the Old Mill was rebuilt on the other side of the Jack Rabbit. In the 1940's the Old Mill was converted into a dry ride and renamed 'The Subway.' [PHOTO: Courtesy Seabreeze Amusement Park]
The Jack Rabbit was repaired and got a new loading dock. And the Old Mill was completely rebuilt (on the other side of the Jack Rabbit). But by the 1940’s the water ride was leaking so badly that the park turned it into a dry ride and renamed it “The Subway.”

Incidentally, the man who operated the Jack Rabbit, Jack Kirby, literally lived in a house with his wife underneath the roller coaster.

Roofers caused a fire that destroyed the Seabreeze carousel on March 31, 1994. [PHOTO: Courtesy Seabreeze Amusement Park]
Over the years the park has been plagued by fire. One of the most heart-breaking was the fire that claimed the Seabreeze carousel on March 31, 1994. IMPORTANT: Do NOT try to tar your roof with a propane torch on a windy day.

The carousel that was lost was built by the Philadelphia Toboggan Company in 1915 for George Long. Orginally placed in Seneca Park, he moved it to Seabreeze in 1926. [PHOTO: Courtesy Seabreeze Amusement Park]
The carousel that was lost was PTC #36, built by the Philadelphia Toboggan Company in 1915 for George Long. George had originally placed the ride in Seneca Park external link, but in 1926 he decided to move it to Seabreeze – Seabreeze was making far more money than Seneca Park.

An aerial view of the Jack Rabbit and the Natatorium. Both still exist to this day. [PHOTO: Courtesy Seabreeze Amusement Park]
Here’s a photo of two attractions that still exist to this day. One of course is the Jack Rabbit. And immediately above it in the photo is the Natatorium. Built at a cost of $300,000 in 1925, this was the world’s largest heated saltwater pool. It was the size of a football field!

The Natatorium was the largest heated saltwater pool in the world. [PHOTO: Courtesy Seabreeze Amusement Park]
As you can see it’s pretty elaborate. It had water slides, a merry-go-round, a fountain, diving platform, and bleachers for spectators. Even a restaurant.

In 1931 the Natatorium was drained and shut down. A roof was added and it became a bingo hall. Today the building is used as a warehouse for the park. [PHOTO: Courtesy Seabreeze Amusement Park]
So where is the Natatorium today? Well, due to the Great Depression, it wasn’t able to attract the number of patrons needed to pay for it’s operation. So in 1931 it was drained and shut down. A roof was added and it became a bingo hall. Today the building is used as a warehouse for the park.

Chunk of the pool wall from the old Natatorium. [PHOTO: Courtesy Seabreeze Amusement Park]
Caulfield tells me the pool tiles can still be found lining the interior walls of the warehouse. Here’s a chunk of the pool on display inside the new carousel house.

There’s much much more to Matthew Caulfield’s presentation. And if you ever have the opportunity to catch him speak at a library near you, I’d highly recommend it. He’s full of great stories about Rochester’s favorite amusement park. Thanks Matthew!

• • •

Additional Seabreeze Historic Notes

via Matthew Caufield
[Revised 1-7-2013]



When the Longs came to Seabreeze in 1904 there were already two other M.G.R.s in the area besides the one they installed, in a building that G.W. Long, Sr., built at the south end of the park. One of the two, owned by a man named Brown, from Albion, was in the Grove from 1903 on Brown would follow fair dates and the settle the machine in the Grove for the summer. The other M.G.R. was the one on the lakefront and owned by Pauly Moore. Both were early Spillman track machines. The 1920 blueprint shows three M.G.R.’s: the Long machine, the Moore track machine, and one across Culver Road, south of the Moore machine in what was to become Boardwalk Park.

According to an article in the 8-7-1893 Union & Advertiser, Jacob Kohler and Henry Tussing, both of Tonawanda, N.Y., owned a M.G.R. and in the early spring of 1893 they moved the machine to Sea Breeze and set it up in Behler’s Grove.

They hired George Lawrence to help them run it, all three men living in a shanty near the Grove. The three men were musicians and they would play for the entertainment of the patrons of Link’s Pavilion.

In 1915 park owners wanted to build the Dreamland dance hall where the Long M.G.R. stood. So G.W.L.., Jr., built a new building on the site north of the trolley/bus loop. It was that building that burned in 1994.

Dance Halls…

The first dance hall was “Dreamland,” built in 1915 close to the where the Jack Rabbit loading platform would be put in 1920. It burned August 25, 1923 (from 11:25 p.m. to 7 a.m. the next day), the fire being fed by an underdraft caused by the fact that the dance hall was built over a ravine. That fire destroyed the Jack Rabbit loading platform, lift hill, and the original Old Mill to the east of the Jack Rabbit.

In 1924 a new dance hall, “Danceland,” was constructed, using the plans from the first, just south and west of the mend hill of the Jack Rabbit, north of the Dodgem. As its popularity waned, it was converted to a bingo hall. It burned the night of May 1-2, 1940, the alarm being turned in at 8:20 p.m. on May 1st. Two hose lines played water on the Jack Rabbit to keep it from burning.

Bingo Halls…

There were at least three bingo venues over the years. One was in the converted Danceland, after it was no longer used for dances. The Natatorium (constructed 1925, opened July 1, 1925, drained and closed May 24, 1931) was covered over and used as a bingo hall until World War 2. Later a bingo hall was set up in the building between the M.G.R. and the Penny Arcade that had been used as a roller skating rink.


Mention of Stahley’s roller coaster, 1892.

Figure Eight. Built 1903. It was removed in 1920 to make way for the Jack Rabbit. Paul Ruben incorrectly reports that G.W. Long tore it down in 1921 to make way for the Virginia Reel.

Dips. Built 1916 (verified by 1917 clipping, stating it was “completed late last summer”) by T.M. Harton. Name changed to Greyhound at end of 1926. Located east of M.G.R. Ghost Train complex. Station now used for Bumper Car ride. Suffered fire damage 1930. Badly damaged by the fire of 10-6-1933, according to newspaper accounts. Apparently not rebuilt.

Jack Rabbit. Built 1920 by Miller & Baker. New loading platform and lift hill, plus new Old Mill, built after the August 1923 Dreamland dance hall fire, which also destroyed Hilarity Hall (a hall of mirrors type fun house?).

Virginia Reel. Built 1921, in spot later occupied by Lightning Bug, Gyrosphere, Music Express, in succession. Partially destroyed by fire on October 5, 1930. Rebuilt as the Jack and Jill Scenic Coaster, a kiddie ride, which burned in 1931.

Wildcat. Built 1926, according to data on Internet, by Philadelphia Toboggan Co. (other date given in TEXTS file: 1921; in PICTURES file; 1924). Located immediately north of the Jack Rabbit, with part of it lying next to and east of the Jack Rabbit. Burned (“condemned” according to some accounts) in 1935.

Junior Coaster. Built on wooden tracks by G.W. Long in 1954. Rebuilt on tubular rails as Bobsleds in the winter of 1961 (not in 1968 as stated elsewhere). D&C article of June 10, 1962, shows Bobsleds.

Bunny Rabbit, 1985-1996. Allen Herschell ride acquired from Belle Island Village, where it was their “Little D.” Replaced in 1997 by Bear Trax.

Quantum Loop, 1994-2003. Replaced by Whirlwind, 2004.


There were at least three stages. One was part of the Natatorium, on its southern side, facing the pool. The other two, the Old Stage and the New Stage, were on the green where the Log Flume now sits. The New Stage blew off its foundation in a 1950’s hurricane. A replacement was started, but was never finished, because it was torn down in connection with building the “Over the Falls” and its approach.

Dodgem/Bumper Cars…

Dodgem. Built by G.W. Long in 1922 (Merrick gives 1919 and 1921) to the west of the Jack Rabbit lift hill and south of the Pagoda. Later used as games pavilion by Ken Murai.

Bumper Cars. Uses loading platform of old Greyhound coaster. Called New Skooter when owned by Jack Kirby.

Old Mill water dark ride…

Original Old Mill built on the land between the loops of the Jack Rabbit (see 1920 park blueprint) with loading platform and water wheel immediately northeast of the Jack Rabbit platform. Rebuilt after the August 1923 Dreamland dance hall fire under and adjacent to the lack Rabbit lift hill. Later converted to the waterless Subway, then to Kaleidoscope. Torn down when Kirby house removed.

Similar things in different locations over time…

Tumble Bug at south end of park, 1920. Later version, Lightning Bug, to east of M.G.R..

Miniature Railroad to east of Jack Rabbit. Train, using old Odenbach Shipyard cars, between toilets and Stage to bluff now taken by Seabreeze Expressway (rte. 590).

Pauly Moore’s track M.G.R. originally on lake shore beyond RR tracks. Later M.G.R. immediately to west of Ferris Wheel in Boardwalk Park.

Circle Swing, installed 1908, ca. 1930 still at south end of park between Danceland and Dodgem. In 1940’s at north end of park as Sky Ride.

Tom Thumb Golf Course ca. 1930 between Natatorium and Danceland. ln 1950’s was at far north end of Dreamland Park bordering Boardwalk Park, and in 1940’s reaching to Culver Road bend.

Caterpillar first at south end of park. In 1940’s at north end, with HeyDey and Sky Ride.

Penny Arcade was one of buildings fronting the Greyhound on west side; destroyed by 1933 fire along with adjoining Dodgem, Cave of the Winds,
Shooting Gallery (Liquid Gas Range), Shuffle Board, and Archery (see 1932 blueprint). Sanborn map of 1924 shows a Penny Arcade at the west edge of the park along the trolley tracks north of the MG-R.

George’s Flasher Game (George Coyle). In 1940’s-1950’s Leonard Nenning’s Flasher adjoining Main Refreshment Stand (Pat’s Stand) to its south.

Loop-O-Plane at north end, east of Penny Arcade, ca. 1950. Mike Orsini’s Dutch Shoes at Kirby end of park later in 1950’s.


1923 — Dreamland dance hall (built 1915) destroyed by fire August 1923. Damage to Old Mill and Jack Rabbit.

1930 — Virginia Reel (built 1921) partially destroyed by fire on October 5, 1930. Rebuilt as Jack & Jill Scenic Coaster

1931 — Jack & Jill Scenic Coaster destroyed by fire.

1932 — Karnival Kourt (opened 1917) destroyed by fire August 31, 1932.

1933 — Greyhound roller coaster (built 1916) slightly damaged by 1930 fire. Severely damaged by fire October 6, 1933. Not rebuilt. Station now used for Bumper Cars.

1935 — Wildcat roller coaster (built 1926) damaged by fire and condemned.

1940 — Danceland dance hall (built 1924) burned the night of May 1-2, 1940. It had been turned into a Bingo hall in the 1930’s.

1949 — Boardwalk Park M.G.R., Penny Arcade, Fortune Teller booth, Bingo stand, two Shooting Galleries, Refreshment stand destroyed in $50,000 fire September 28, 1949

1985 — Waffle Stand damaged by fire. Repaired and taken over from concessionaire by park.

1994 — PTC #36, Pizza Stand, Penny Arcade, Goofy House, Ghost Train destroyed by fire March 31, 1994

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This entry was posted on Monday, May 27th, 2013 at 12:13 am and is filed under Rochester Destinations, Rochester History, Rochester Images. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

111 Responses to “History of Seabreeze Amusement Park”

  1. I’ve enjoyed reading this article about Seabreeze as well as all the comments. I, too, have fond memories of the park, especially the Fun House and the Carousel. My favorite ride was The Subway which I rode in the early 60s. I still dream about that and how much fun it was. Are there any surviving pictures of that ride?

  2. @Joseph, I’ve had a Seabreeze season pass for the past 5 or 6 years and I can say with 100% confidence that the “city kids” have not ruined anything. In fact, it sounds to me like the park may actually be nicer today than it was in the 60s & 70s when you were sneaking drugs into it.

  3. Merry Go Sing A Long

    Liner Notes by Jackie Kaspersin

    The happiest music on earth – Band Organ Music – is now available with singers performing the most popular songs.
    The idea for vocals to be added to band organ music is the brainchild of David Kaspersin, with the performers gathered
    from some of Dynamic Recording’s most popular musicians. Each person performs a song meaningful to him or her,
    making the tunes really special.

    Happy Birthday Blast – At Dynamic Recording in Rochester, New York, long time studio musicians and recording artists
    Jerry Brongo, Al Keltz, and Chuck Parnell added keyboards, guitar, and bass respectively, and Cheryl Parnell played the
    drums to perfection!

    And, we DID have a blast visiting The Blasting Room studios in Fort Collins, Colorado, where the vocals were recorded
    by Jonathan Luginbill for the most popular song ever! Truly a family event, the recording session introduced all ages
    to the recording process, and the CD cover photo includes everyone: Dave & Jackie Kaspersin, Dave’s daughter Wendy and
    her husband Toby Shigley, Wendy’s daughter Amber and her husband Jeff Sanchez, Sr., along with their three children,
    Jeffrey Jr., Jason, and Maci.

    Charmaine – Alfred St. John on steel pans. As a youngster in Trinidad, Alfred looked forward to the school dances,
    and Charmaine was a popular song amongst those preferring a slower rhythm – watchful parents hovering on the sidelines .

    Peggy O’Neil – who should sing this song but Peg O’Neil Dolan ? Peg has recorded numerous CDs at Dynamic and performed
    on a variety of special projects and other musicians’ works as well as having a full live performance schedule. Proud of
    her Irish heritage, Peg pretty much IS smiling all the while.

    My Little Bimbo Down On The Bamboo Isle – Jeff Elliott vocals, Danny Blues clarinet Jeff Elliott has performed on many
    an isle in his career, and island tunes are a popular part of his vast repertoire of the favorites of every decade.
    Another Dynamic Recording artist with several recordings and a busy performing schedule, maybe he WILL get to build a
    bungalow sometime!

    My Blue Heaven – Danny Blues Liposchak, clarinet, saxophone. Appropriate that the one and only Danny Blues should be
    performing this song! He’s also playing the clarinet on long time associate Jeff Elliott’s selection.

    Yes, We Have No Bananas – PJ Elliott Yes, apparently PJ is too busy performing all over upstate New York.
    He hasn’t had a banana in over forty years !

    Georgia On My Mind – Jeff Riales Originally from Memphis, TN, Jeff hasn’t lost all of his southern accent in
    the years he’s been in Rochester, NY. A singer-songwriter with several albums to his credit, and credits on
    fellow musicians’ projects too, Jeff is an award winning performer.

    Aggravatin’ Papa – Carol Mulligan The perfect song for a Dixieland jazz singer to perform! Having a long career
    as in-demand vocalist with the Smugtown Stompers Dixieland Jazz Band, Carol’s popularity has grown with the release
    of her own albums and work on other musicians’ projects.

    Blue Skies – Alfred St. John on steel pans The blue skies so memorable in the Caribbean are evoked in this melodic
    rendition of steel pans.

    The Happy Wanderer -Alfred St. John & Nick Massa. Happy whistlers Alfred and Nick teamed up to record a song that
    everyone loves to sing (and whistle). Nick owns the Seabreeze Inn in Rochester, NY.

  4. Matthew Caulfield says:

    Some replies to recent comments:

    to 76: Ryan F.asks about the Goofy house. It never was called the Monkey House or had any monkeys in it in the \’80s to my knowledge. Many decades earlier there was for a short period Aswas the Ape at the park. Ryan is right though about the wacky staircase in the Goofy House. Unfortunately there are no pictures or videos of the Goofy House interior in the park archives.

    The rollerskating equipment that Ryan saw in the back of the Penny Arcade were remains from the time when that building was a big rollerskating rink in Dreamland Park.

    to 75: what Barbara J. remembers as an anteater that walked around Dreamland Park in the `1950\’s must have been Henrietta the Tapir, who roamed loose in the park\’s Fairyland. Henrietta was a friendly animal who would socialize with Fairyland visitors and even respond to your whistle. She spent winters at the Seneca Park Zoo. After Henriettta died she was replaced by another tapir named Henry, but he didn\’t have the wonderful personality of Henrietta.

    The park\’s Lightning Bug is gone and in its old location is now the Music Express. There are still two Lightning Bugs in the U.S. (called Tumble Bugs by Traver Engineering Corp., the manufacturer of the ride), one at Kennywood Park and the other at Conneaut Lake Park.

    to 85:the Pagoda mentioned by Tom Ferguson was originally designed and built as a Richardson Root Beer refreshment stand. The original blueprints for the stand, which became known as the Pagoda because of its Chinese motif, are still stored at the park in a room above the park\’s Pizza Stand, although the Pagoda itself is now only a memory.

    to 100: in the old days every Dreamland Park carousel ride offered riders the chance to grab for rings from a ring arm that stood within arm\’s reach of riders on outside row horses. A ring boy kept loading the ring arm with steel rings for the length of the ride, and riders would grab the rings and toss them into a canvas-lined booth with a bell in the back wall, trying to ring the bell. The only reward for hitting the bell was the sound it made. But toward the end of each ride the ring boy would add one brass ring in with the other steel rings, and the lucky grabber of the brass ring did get a ticket for a free ride. The ring boy had to watch carefully for whoever got the brass ring, so he could retrieve it in exchange for the free ticket. Local teens who frequented the park would sometimes try to jump off the moving carousel and run away with the brass ring. If that happened, the ring boy had to go redfacedly to the ticket booth in the building and get a replacement brass ring from Mr. Long, the park owner, and he didn\’t like that! Steel rings were bought in huge numbers for the park season from Campbell Chain Corp. in York, Pa., and cost only about a half cent apiece. But brass rings were bought by the dozen and cost about fifty cents each, a fair amount in those days.

  5. Dick Shappy says:

    I recently came across this interesting site regarding the Seabreeze Carousel Park and wanted to let you know that some years ago I purchased some of the remaining pieces of the carousel that was destroyed in the devastating fire. I also have the carousel horse that George Long Jr. used as his display carving while constructing carousel horses for potential buyers.There was an article and photo of George Long Jr.in the Rochester newspaper as he was working on this piece. I can be reached at dickshappy1 [at] gmail [dot] com or check out my website at http://www.classiccars.ws

  6. john gormley says:

    Kids stole the brass rings, thinking they were GOLD! We always called them ‘Gold Rings’.

  7. Tim Kuhn says:

    Part of the pool can be seen still by the electrical station. I would post a pic but don’t see an option.

  8. Hi Tim, if you want to email me the pool pic, I will add it to the article with credit to you. Send to info (at) rochestersubway.com

  9. Dave Dzavis says:

    So many memories of SeaBreeze Park, especially the older rides (1960s-1970s). Surprised nobody has described the gradual neutering of The Bobsleds that happened over the years. I rode the (original) super-rough version back in the early 60s, and was disappointed again and again as signature parts of the ride were either removed or re-profiled, almost yearly, in the early 80s.

    My last visit to the park was the year the PTC trains were removed from The Jack Rabbit and replaced with the fiberglass Morgan monstrosities. Along with the rebuilding of the tunnel and removal of the double-down within. 1985?… 1986?

    Other stuff to share as memories: Subway/Kaleidoscope, Lightning Bug, Loop-o-Planes, Ghost Train, Goofy House, the gas-powered cars, Flying Scooters (pre-taming), old Over The Falls, miniature golf, arcade.

    Anybody else here these days?

  10. Barbara J says:

    Thank you for sharing your memories of Henrietta the Tapir.
    I always thought it was an anteater.
    What was the history of Kiddie Fun Day? That was our favorite day of the year.

  11. Julie Touchstone says:

    I still have a brass ring from around 1960.

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    About the Rochester Subway Poster...

    ¤ Parkleigh [ ...map it ]
    ¤ Poster Art [ ...map it ]
    ¤ Rochester Public Library Store [ ...map it ]

    ¤ Rochester Subway Poster Press Release
    ¤ Article by Otto M. Vondrak
    ¤ Design by Mike Governale

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