![A view of the the fac̨ade of the B. Forman Co. store at 46-50 Clinton Avenue South. Christmas decorations are visible. c.1930. [PHOTO: Rochester Public Library]](https://www.rochestersubway.com/images/photos/rochester-b-forman-department-store-02.jpg)
For the past few days we’ve been doing some holiday window shopping at the old Sibley’s and McCurdy’s department stores. “But, WAIT! What about B. Forman’s?…” you say? Well, I searched around a bit, and though I wasn’t able to find many photos of window displays from B. Forman Co., fear not… I’ve got something you might like. Newspaper ads from December 18 – December 25, 1929! Don’t say I never gave you anything…
Democrat and Chronicle, December 18, 1929…
Democrat and Chronicle, December 20, 1929…
Democrat and Chronicle, December 22, 1929…
Democrat and Chronicle, December 25, 1929…
About B Forman Co.
Department Store…
![South Clinton Avenue looking northeast, south of East Main Street. On the right is the B. Forman store. Further along the street is the Seneca Hotel and the Community Savings Bank Building. On the far left, across East Main St., is the Sibley, Lindsay and Curr store. 1947. [PHOTO: Rochester Municipal Archives]](https://www.rochestersubway.com/images/photos/rochester-b-forman-department-store-01.jpg)
B. Formans’s was incorporated in 1912 and operated a store at 46 Clinton Avenue. The founder’s son, Maurice Forman, later took over the business, expanded it and attracted fame by co-developing the Midtown Plaza with Gilbert McCurdy and moving the store into the plaza. McCurdy’s and Forman’s both closed in 1994.
Happy Holidays and Shop Local!
Tags: ad, B. Foreman Co. Department Store, Christmas, Clinton Ave, Clinton Avenue, Democrat & Chronicle, Democrat and Chronicle, downtown Rochester, holidays, McCurdy & Co., old photos, old photos of Rochester, old photos of Rochester NY, Rochester, Rochester history, Rochester NY, Sibly Lindsay & Curr Co.
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![B. Forman Co. advertisment in the Democrat and Chronicle, December 18, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-18_DandC-01.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 18, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-18_DandC-02.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 18, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-18_DandC-03.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 20, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-20_DandC-01.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 20, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-20_DandC-02.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 20, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-20_DandC-03.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 20, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-20_DandC-04.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 22, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-22_DandC-01.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 22, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-22_DandC-02.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 22, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-22_DandC-03.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 22, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-22_DandC-04.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 25, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-25_DandC-01.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 25, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-25_DandC-02.jpg)
![B. Forman Co. advertisment in the Democrat and Chronicle, December 25, 1929. [SOURCE: FultonHistory.com]](https://www.rochestersubway.com/images/photos/b-forman-ad_1929-12-25_DandC-03.jpg)












Actually, Midtown was built around and incorporated the existing Forman store building pictured above…