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City Seeks New Name for Midtown Plaza and Street

March 11th, 2014

The City of Rochester is asking the public to name the new street and plaza at the Midtown site. [PHOTO: Earthcam.com]
On Monday we had some fun climbing to the top of Midtown Tower. Today we can have some more fun with Midtown. The City of Rochester is asking the public to name the new street and plaza being built at the Midtown site…

You have a chance to name the new plaza (A) and street (B) at Midtown.
The City’s website external link gives the following details…

“The new street will begin at East Main Street opposite the Liberty Pole and run south to Elm Street (Area B on the map above). The plaza is a .58 acre parcel that lies between S. Clinton Ave. (next to the Windstream building) and the new street. The new plaza is designed to be used for events and everyday enjoyment by Downtown residents, workers and visitors. It includes seating areas, a paved plaza, a lawn area and a grove of trees (Area A on the map above).

Rendering of the new Midtown pedestrian plaza.

Suggestion Guidelines

Names for the new street and the plaza will be accepted thru March 31. Suggested names should be specific to the street and the plaza and relate to Rochester or Rochester’s history. Submissions must include a written explanation of why the suggested name is important and include the sources of information provided.

Written explanations must not be more than 400 words. Proposed names may not be of a living person or of someone who has died in the previous year.

To submit a suggestion:

Use the this on-line form external link. You can also send an email to namemidtown@cityofrochester.gov, or send mail to:

Midtown Naming Suggestions
Attn: Jason Haremza
City Hall Room 125B
30 Church Street
Rochester, NY 14614

Rochester plat map from 1935 of midtown area.
So what do you think? Would you reference old street names? Or choose a figure from Rochester’s past? “McCurdy Way” perhaps?

Drop your ideas in the comments below… AFTER you submit them officially to the City, of course!

UPDATE:
Unfortunately this story was posted a bit too early and the submission form was not in working order.

If you already submitted your naming ideas, please take a minute to fill out the form external link one more time, including your name and contact info.

And if you haven’t already, you have until March 31 to get your ideas in!
Visit Cityofrochester.gov/namemidtown external link

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This entry was posted on Tuesday, March 11th, 2014 at 11:40 pm and is filed under Rochester News, Urban Development. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

16 Responses to “City Seeks New Name for Midtown Plaza and Street”

  1. Why not just keep it named Midtown Plaza?

  2. @Veteran, I think I agree with you.

  3. I used to hang out in Midtown Plaza in its glory days when I was a kid. Happening place back in the day! Ever eat at the McCurdy’s restaurant that was on the terrace? Great people watching spot!

  4. I didn’t get to experience it until the late 1990’s. I worked in the Sibley Building and would often walk over for lunch. One day while eating an amazing meatball wrap in the food court, a couple of teenagers sitting at the table next to me started laughing wildly about something. Then one of them dropped something that made a clinking sound against the tile floor… I looked down to find a small caliber hand gun spinning around on the ground. That was the last time I ate in the food court.

  5. That would have freaked me out as well! The era I was describing was back in the late 60s and early 70s. Although even then there was an edge at Midtown, it wasn’t that bad, all the stores were occupied. Even in the early 80s after I moved back to Rochester, it was pretty decent.

  6. Powers says:

    I think if we called the plaza “Midtown” people would get confused, since the old Midtown Plaza was an indoor shopping mall while this plaza is going to be an outdoor recreation space.

    The street, though — it used to be Elm Street before Midtown was built. Why not restore its name, as they did with the reincarnated Cortland Street?

  7. Debi says:

    As confusing at it sounds, we used to be the Flour City, now the Flower City. We could keep the name Midtown Plaza, spinning the “plaza” that used to be an indoor shopping center as the “plaza” that’s now a outdoor green space.

    For the street, I like the idea of continuing Elm Street as was.

  8. Ed Cramp says:

    Elm Street will still start on Chestnut Street as it does now, but will end on South Clinton Avenue, following the more straight path through the intersection created by the addition of the new section of road adjacent to the plaza in area A on the map above. So the rest of what is now Elm Street, which is now a separate street shown above as area B, is what needs a new name.

  9. John Lam says:

    Developers have a tradition of naming their projects after what they destroy. Think “wood cliff” or “willow brook”. Thus, for what gives it popularity or what it evokes, name it “Midtown Plaza”.

    :)

  10. Matt says:

    Maybe Costco Plaza since that’s the most important thing missing from the city?

  11. UPDATE:

    Earlier this week I told you that the City of Rochester is seeking your naming suggestions for a new street and plaza being built at the Midtown site. Unfortunately this story was posted a bit too early and the submission form was not in working order.

    If you already submitted your naming ideas, please take a minute to fill out the form external link one more time, including your name and contact info.

    And if you haven’t already, you have until March 31 to get your ideas in!

    Visit Cityofrochester.gov/namemidtown external link

  12. Julie says:

    I suggested ‘The Plaza at Midtown’ (to honor the location’s past), and ‘Nations Way’ (to honor the Clock of Nations)

  13. I suggested not changing the name and keeping it “Midtown Plaza”, but as someone earlier here suggested, I thought McCurdy Way would be a fitting name for the street given the significance that McCurdy’s was in the old Plaza.

  14. Carl says:

    McCurdy Place, Forman Grove. Not original, but appropriate, I think. We should remember Frank (?) McCurdy. He held out for downtown beyond the last minute, after everyone else gave up.

  15. Announced last night…

    The new street will be named Andrew Langston Way after the late founder of WDKX-FM, one of the first African-American-owned radio stations in New York.

    The open space will be called Midtown Commons.

    Why it couldn’t just be named Midtown Plaza is beyond me.

  16. Powers says:

    When did we start having to name things using first and last names? We used to have streets named using surnames only. Why the completely unwieldy “Andrew Langston Way” instead of the simple “Langston Street”?


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