If you’re like most people, you’ve used public transit in other cities—maybe while sightseeing in NYC or backpacking through Europe—but then you come home to Rochester and you get right back in your car and drive everywhere you need to go. We may not even think about it. It’s just habit.
On those days when I do leave my car at home and take the bus to work, it’s like being on vacation; from my routine. I don’t have to hunt for a parking space and lock up my car, or hike thru a nasty parking lot or gloomy garage. I just step off the bus and I’ve arrived.
I still remember the way I felt the first time I used the bus in Rochester. It was almost euphoric, really. I felt like I was free. Exactly the opposite of the way this video makes me feel…
Well here is your chance to experience the rush of being car-free for a day. Thursday, June 21 has been dubbed ROC Transit Day by our local transit advocates at Reconnect Rochester . They are inviting as many Rochesterians as possible to leave their cars at home and go for a bus ride instead.
The Event… And Your Key to the City
Coinciding with National Dump the Pump Day , Reconnect Rochester is partnering with Rochester Transit Service (RTS) to give away 1,000 of these specially designed bus passes. Each pass is good for unlimited FREE rides on RTS buses all day on June 21. Not only is it a transit pass, it will also unlock great treasures for anyone who uses it…
Ride and Win…
FREE PRIZES will be given to random RTS bus riders all over the city that day thanks to support from local businesses such as The Little Theatre, Krudco, SWBR Architects and others. Prizes will include tickets to The Little Theatre and Rochester Rhinos soccer games, Krudco t-shirts, Rochester Subway posters, and gift certificates to local establishments.
A Chance to Win on Facebook…
Share photos of you and your friends riding the bus on ROC Transit Day on the Reconnect Rochester Facebook page . The photo that receives the most “Likes” by Monday, June 25 will win one of those great prizes.
Discounted Movie Tickets…
Even if you don’t win a prize on the bus that day, you can still show your transit pass at The Little Theatre on June 21 and get $5 movie tickets (regular evening tickets are $8).
Psst… Rex (the Rhinos mascot) may even join the Reconnect Rochester volunteers as they hand out prizes! Have you ever seen a rhino riding a bus? This may be your chance.
The day will wrap up with a happy hour at Legend’s Sports Bar & Grille (120 E Main St, Radisson Hotel) from 5:00-6:30pm. Show your USED transit pass and receive A FREE ROUND OF BEER & APPETIZERS. But hurry down – this one is “while supplies last!” Join the happy hour event on Facebook .
The Goal is Simple
The goal is simply to increase awareness of the great resource that lies in our public transit system and convince enough people to use the system so that we may start to expand upon it in the future. But the challenge will be enormous: to get drivers to try something new. That’s not an easy task!
RTS will be tracking just how many people use those free transit passes on June 21. The critics don’t believe people will actually use transit in Rochester. Let’s prove them wrong.
On the evening of June 21, a new wayfinding experiment will kick off. Under the cover of night, street teams will be hanging these signs (shown above) designed by Gary Jacobs, co-founder of TEDxRochester .
72 signs will offer pedestrians & cyclists directions (and distances) to 24 unique destinations around Rochester. Each sign includes icons for an idea of what you’ll find at each location, and a QR code to the RocWiki page for each destination.
This type of guerilla project was originally inspired by Matt Tomasulo of Raleigh, North Carolina. The recycled coro-plast signs will be zip-tied to street-light poles and will not damage public property in any way. They are also color-coded: Blue = Neighborhoods, Violet = Entertainment Orange = Civic, and Green = Parks.
ROC Transit Day and Guerilla Wayfinding Signs, two great examples of what we can do as ordinary citizens to help “lead” our leaders into the 21st century.
Tags: Gary Jacobs, mass transit, mass transportation, Reconnect Rochester, Regional Transit Service (RTS), ROC Transit Day, RTS, TEDxRochester, wayfinding
This entry was posted on Saturday, June 9th, 2012 at 1:36 am and is filed under Events, Rochester News, Transit + Infrastructure, Urban Development, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.