On Friday officials at the Genesee Brewery unveiled plans they say will “create a destination for beer lovers that anchors development on downtown Rochester’s Northeast side.” Before we get too excited, let’s think.
Firstly, did you know Genesee Brewery is owned by a New York City investment firm called KPS Capital Partners? KPS Capital Partners established North American Breweries, Inc. in 2009 to manage its brewery acquisitions. One of those acquisitions was our beloved Genesee. They will tell you North American Breweries is headquartered in Rochester. But Genesee Brewery is no longer a locally owned company.
North American Breweries says their planned “Genesee Brew House…will celebrate the storied history and experience of the Genesee brand” and that they want to “tell the story of [this] resilient company with a rich history that dates back to 1878.” But to do this they will demolish this building; the centerpiece of Rochester’s historic brewing district, built 1899.
The following press release was issued today by North American Breweries, the NYC investment firm that owns Genesee Brewery.
In brief, they plan to renovate an old packaging building, turn it into a visitor center, and level two of the last remaining original buildings in the heart of Rochester’s historic brewing district. The press release claims that the new visitor center “hinges” on the demolition of these historic buildings – not because the new visitor center is being built on the land, but because the old buildings impede the view of High Falls.
What the press release doesn’t mention is that one local group, the people behind the Garden Aerial Project and the Greentopia Festival, expressed interest in these buildings three months ago. They want to renovate the old buildings and turn them into office space and a visitor center in partnership with the brewery. I was told North American Breweries turned them down because the money wasn’t right. So it looks like they will spend $600,000 to demolish the buildings instead. ??
This press release comes at the perfect time for North American Breweries. I learned today that they are planning to submit their application on Monday to demolish 13 Cataract St.
RochesterSubway.com will be 3 years old this January and recently it welcomed it’s 100,000th visitor. While the bulk of this web traffic is local, the website gets a fair amount of visits from every corner of the country. And those visitors are very important. Case in point, Norm from Baltimore, Maryland. Norm read our story about Genesee Brewery wanting to demolish the old Standard Brewing Company Building and he sent us some inspiration from his home town… (more…)
RocSubway has word from good sources this afternoon that Genesee Brewery will submit an application today to demolish this building at the eastern end of the High Falls pedestrian bridge at 13 Cataract Street. This will likely be going to the Zoning Board hearing on Dec 15. Obviously, if true, this would be a great architectural and historical loss for Rochester. If you know anyone with deep pockets, now is a great time to buy!
If there’s one thing the Great Recession can teach us, it’s that one need not pay an admission fee and tip toe through the great white halls of the Memorial Art Gallery to be able to enjoy fine art. Rochester’s streets are a hotbed of modern artistic expression. All too often we dismiss street art as thoughtless vulgarity or worthless scribble. I say it depends on the frame; and the lens.
Throw on a French beret and grab your monocle. We’re hitting the streets and public spaces of Rochester to broaden our understanding of what art is…
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? KPS Capital Partners established North American Breweries, Inc. in 2009 to manage its brewery acquisitions. One of those acquisitions was our beloved Genesee. They will tell you North American Breweries is headquartered in Rochester. But Genesee Brewery is no longer a locally owned company. ![The building as it was in 1899. [PHOTO: Rochester Public Library]](https://www.rochestersubway.com/images/photos/genesee-brewery.jpg)
North American Breweries says their planned “Genesee Brew House…will celebrate the storied history and experience of the Genesee brand” and that they want to “tell the story of [this] resilient company with a rich history that dates back to 1878.” But to do this they will demolish this building; the centerpiece of Rochester’s historic brewing district, built 1899.
![The recently renovated and beautifully restored American Brewery building in Baltimore, Maryland. [Flickr Photo: Prêt à Voyager]](https://www.rochestersubway.com/images/photos/american-brewery-baltimore-1.jpg)
![Genesee Brewery getting set to demolish this building. That would be a great loss. [Flickr Photo: Zeus-the-Ferret]](https://www.rochestersubway.com/images/photos/genesee-brewery-Zeus-the-Ferret.jpg)
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