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5 Ways Small Businesses Can Get More Locals in the Door

February 8th, 2024

As a local business, it’s vital to invest in your local community and strive to gain your local customers. These customers are at the core of your customer base and are the reason that your business can continue throughout the year during slower seasons or when the economy takes a hit. There are several ways that you can invest in your local customers and get more of them through your door, using the tips below.

1. Utilize Location

One of the best ways to draw the attention of the locals to your business is to associate your company with the local area. This means that SEO keyword searches online should include Rochester if your business is in that area. Some statistics indicate at least 1 in 3 mobile searches will include location and many of those are your local clients. Many locals will search for a service or product in a particular area. If you don’t have the name of the city in the name of the business, ensure it’s found in various posts and on all social media outlets.

2. Make Signs Visible

Your locals drive, work and live in the area where your business is located. You must take advantage of signs and advertisements that will draw their attention, letting them know that you’re available and ready to provide the services that you offer. In fact, almost 85 percent of your local clientele is drawn in by signage and advertisements from walking by the business or riding by and seeing a sign.

3. Billboards Are Still Essential

While it may seem like billboards are more traditional signage and advertisement, they are still beneficial to advertisements and help draw in locals who travel the local area each day. For example, businesses like restaurants off of major highways thrive off of billboards. There are over 150,000 full-service restaurants, according to IBIS, that have just one location and survive off of advertisements alone. Billboards draw the attention of hungry travelers and those who want a rest from too much time traveling.

4. Wrap Your Vehicle

One of the more modern ways of generating more local customers into the door of your business is to advertise your company and services on any vehicles affiliated with the company. They should all be wrapped, with contact information clear and legible for those who need information and want to grab a quick picture to call later.

Even if you do not have a commercial vehicle associated with the business, you can wrap your vehicle to help draw attention and let your local customers know you are willing to assist them. This will help you build a reputation with the locals, and they will start to associate you with your business.

5. Invest In The Community

Local customers are known to be loyal and willing to invest and utilize businesses that give back to their communities. This is why, as a business owner, you must take the time to do local sponsorships with recreational sports. Your business’s signs will be displayed so everyone can see that you support and give back to your community. This can encourage them to reach out the next time they need your services.

It’s also a good idea to take advantage of participating in local events. Local customers enjoy local events and festivals, so having booths, tents, and other contributing ways is a great way to draw in the local business. They are more likely to utilize companies they are familiar with and recognize when out in the community.

Keep Local At The Center

Whether you take advantage of one or all of these tips for your small business, ensure you keep your local customers at the core of your mission. They are important to maintaining your business. Local customers are loyal and will give out the best recommendations, helping your small business grow over time.

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This entry was posted on Thursday, February 8th, 2024 at 3:21 pm and is filed under Other. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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