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Rochester Wins Pepsi Hyped for Halftime: Nico & Vinz to Perform Here Sunday 1/18

January 9th, 2015

Rochesterians voted and won the Hyped for Halftime / Hype Your Hometown contest sponsored by Pepsi! [PHOTO: Joe Philipson, Flickr]
By Steve Vogt

Exciting News! Rochesterians voted and won the Hyped for Halftime / Hype Your Hometown external link contest sponsored by Pepsi! So many Rochesterians love their hometown that they got out and voted – as they did with the Pepsi Field of Dreams contest in 2012. I guess this means that Rochester really loves Pepsi. We are not Atlanta, Coke need not apply…

This Sunday Nico & Vinz will perform at an undisclosed location somewhere in the city and it will be filmed for the Super Bowl! [IMAGE: Steve Vogt]

On Sunday, 1/18 Nico & Vinz external link will perform at an undisclosed location somewhere in the city and it will be filmed for the Super Bowl!

Nico & Vinz are known for their single Am I Wrong external link.

Rochester will also be a recipient of a commercial spot during Super Bowl XLIX (Sunday, February 1) to hype our hometown, pretty cool!

Stay tuned to local news stations for time and location of the free concert this Sunday. Great to see a large pop group show up in Rochester and not just hit the First Niagara center in Buffalo. A great way to start 2015!

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This entry was posted on Friday, January 9th, 2015 at 6:56 am and is filed under Events, Rochester News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

5 Responses to “Rochester Wins Pepsi Hyped for Halftime: Nico & Vinz to Perform Here Sunday 1/18”

  1. Julia says:

    Huh. When I heard the name of the group I had no idea who they were but as soon as I saw the song name, I had my “DUH” moment. LOL That’s cool.

  2. Anonymous says:

    Not sure when they’ll announce the “official” location but I’m hearing this is going to happen around the East/Chestnut area, I’m thinking the same kind of setup the free jazz fest concert has over there. Hopefully they get some shots of other areas of the city as well to show off during the Superbowl.

    Really wish they would have done this over on the Main Street bridge like the Taste of Rochester stage was the final year of that event, but a free concert is a free concert so can’t complain really.

  3. Madi says:

    Very cool!

  4. chase tyler says:

    Good to hear this!


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