![The building at 1233 East Main St. It's between the old Beechnut Packaging plant and Greenovations. [PHOTO: Joanne Brokaw]](https://www.rochestersubway.com/images/photos/marth-matilda-harper-building.jpg)
Driving down East Main Street recently, I spotted the name “Martha Matilda Harper” engraved on a building near the old Beech Nut packaging plant. My interest was piqued, since the building at 1233 East Main Street 
currently houses Tire Trax sales and service. It turns out that the facility is the former laboratories for Martha Matilda Harper, Inc.
I can’t believe that I’d never heard of Martha Matilda Harper, but we can thank her for just about everything having to do with our modern salon experiences, as well as her groundbreaking business methods that pioneered modern retail franchising…
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