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New Subway and Broad Street Bridge (Aqueduct) over Genesee River, Vintage Postcard (postmarked 1938)

New Subway and Broad Street Bridge, (mailed 1938)

New Subway and Broad Street Bridge (Aqueduct) over Genesee River, Vintage Postcard (Rollover the image to zoom)

New Subway and Broad Street Bridge (Aqueduct) over Genesee River, Rochester NY,
Vintage Postcard (Rollover the image to zoom)

Signed, Stamped,
& Delivered 1938.

The front of this postcard boasts what was then the new Rochester Subway and Broad Street bridge over the Genesee River. Actually, the bridge itself was nearly 100 years old, even when this card was printed. The Subway tracks were laid in the bed of the existing Erie Canal Aqueduct which was constructed in 1837. The Broad Street road-deck (lined with automobiles in the illustration) was then built above the tracks in 1924. Although this card is stamped with a 1938 postmark it is probably a bit older as the Rundel Memorial Library was built in 1934 immediately to the right of the bridge. On the reverse, the personal handwritten message begins in English and then changes to German. Thankfully the picture on the front says a thousand words because I don’t speak a bit of German. As best as I can decipher the message reads:

Dear Frank:
Thank you for your letter and also that letter from Foley. Still haven't heard anything ("f.P." could mean "FROM PAUL"). Maybe today or tomorrow (illegible). I'll let you know anything immediately. We picnicked in a park yesterday. Paul currently has vacation this week and next. He still has a sore throat. Otherwise everything's great - Even the beer.

Regards. Karl.”

Translation submitted by Rich Rolwing. Thanks Rich!

This is an original, one-of-a-kind item — once it’s gone it’s gone. And we’re in no rush to let it go. If you’re interested in owning this piece of history please email us or you can order a reprint.

For a closer look at this postcard
rollover the image to the left.

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Like most postcards from this era, the illustration captures beautiful detail from a distant time. The subway operated at peek capacity during World War II. But within a decade it would quickly be undone by the growing popularity of the automobile.

The back of this postcard is just as fascinating as the illustration on the front. If you can decipher the German handwriting, we’d love to know what it says! In 1938 a 1¢ stamp could’ve sent this postcard anywhere in the U.S. As it happened, this card traveled from Rochester to Chicago.

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1928 Rochester Subway Map
Map of the Rochester Subway, Railroads, and Streetcar Lines! This large, 24"x36" poster shows the Rochester Subway as it was in 1928 with stations, suburban rail lines, and connections.

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1928 Rochester Subway
Poster + DVD Combo

An exclusive offer from and Animatus Studio! Purchase “The End of the Line - Rochester’s Subway” DVD and the 1928 Rochester Subway Poster together for just $45... That’s a 10% savings!

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City Hall & Subway
This illustrated vintage postcard shows Rochester’s old City Hall and the Broad Street Subway entrance. Postmarked 1942.

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Four Corners, State & Main Sts.
Trolleys, automobiles, horse-drawn carraiges, and pedestrians fill The Four Corners. Circa 1912.

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Typical Rochester Rail Equipment
This illustrated vintage postcard shows three of Rochester's trolley cars outside the E. Main St. Station. Postmarked 1941.

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Erie Canal Aqueduct & Downtown
A great view of the Erie Canal Aqueduct and many businesses along the Genesee River in downtown Rochester. Circa 1905.

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City of Rochester, New York
Typographic Poster

An incredible piece of typographic art, straight from the pages of a 1910 atlas, and perfect for any modern Rochesterian to display proudly at home or in the office.

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About the Rochester Subway Poster...

¤ Black Radish Studio [ it ]
¤ Parkleigh [ it ]
¤ Poster Art [ it ]
¤ Rochester Public Library Store [ it ]

¤ Rochester Subway Poster Press Release
¤ Article by Otto M. Vondrak
¤ Design by Mike Governale

More About The Rochester Subway

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¤ Rochester Subway (Wikipedia)
¤ The End of the Line - Rochester's Subway, DVD
¤ Abandoned Subway Photos (
¤ Walking the Rails (YouTube Video)

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