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How to Prepare Your Exhibit for the Corn Hill Arts Festival

Wednesday, May 29th, 2019

Even though most people know Rochester for Kodak or its signature garbage plate, more people have started to take note of Rochester’s thriving arts scene. From new featured art at the Memorial Art Gallery to the local artists showcasing their skills at its countless festivals each year, folks from across the state have indulged in the local art for which Rochester is known.

Now that the Lilac Festival has wrapped up for the season, it’s time to set our sights on the next upcoming Rochester-based event: the Corn Hill Arts Festival.

This annual event will be entering its 51st year as a Rochester staple event. Taking place in the Corn Hill district, hundreds of craft exhibitors and food vendors will peddle the best art and grub that Rochester has to offer.

This year, more than 325 artists are expected to line up and down nine streets to present and sell their best work starting on July 13.

But if you’re an up-and-comer, don’t worry: the festival will also feature its 11th annual display of the Emerging Artists Expo. This exposition is designed to celebrate emerging talent in young artists aged 15 through 25. The event will be taking applications until May 31, so be sure to submit your work before the deadline in only a few days.

The Emerging Artists Expo is a great opportunity for rising artists to showcase their work and begin interacting with the local community. Those who are accepted to present at the event will be given a 10 ft by 10 ft booth on Eagle street, giving them ample space to feature art and compete for a cash prize at the end of the festival.

“The Corn Hill Arts Festival is a perfect opportunity for young, emerging artists throughout Rochester to showcase their talents and highlight their impact on the community,” notes Denise Cook, the CEO and director for MVP Health Care.

If you’re one of the many artists attending the event, whether new or old, here are some of the top tips you can use to prepare your exhibit for the festival.

Consider the size of your booth

Artists will be given a booth that measures around 100 square feet. This will include any tables, staging, or other displays you want to incorporate in this space. The size is akin to those that you would see in trade shows. But while there are more than 252 convention centers for trade shows across the country, there’s only one Corn Hill Arts Festival. To make an impact with this crowd, you’ll need to use your space dynamically.

Your first step should be buying a tent to shield your guests and art from the sun and rain. This will protect your art from the glare of the hot sun and the sporadic rain that Rochester handles on a daily basis. While you might think your tent detracts from your booth’s aesthetic, this is a valuable tool for many artists. Try pinning your artwork on the walls of your tent and hanging dangling pieces, like wind chimes or jewelry, from its connecting rods. This will create an interactive space for your customers.

Create emphasis on certain pieces

While most artists typically showcase their art on a few tables, you can bring as many tools and displays as you want for your tent. This includes stacking boxes, drawers, shelves, and more. Though you shouldn’t make your tent look too cluttered, you can utilize these unique components to feature more of your artwork than you ever thought possible.

You can add points of emphasis in your booth by displaying art at multiple levels to highlight statement art pieces and organize like-groups. Many artists will organize their space through a number of different categories, including:

  • Color
  • Style
  • Medium
  • Collection
  • Price

Other artists may even include cultural sections that highlight their personal backgrounds. This offers a unique opportunity for the artist to make connections with buyers. For example, artists showcasing traditional Mexican art may feature a collection of unique pieces for a higher price. It’s estimated that Mexican-Americans make up the largest population of immigrants in the United States at 26%.

Use lighting

Even though the Corn Hill Arts Festival starts in sunny July, you might still need great lighting for your tent on dreary days. Try accenting your tent with stylish string lights or bright LED lights so your guests can still view your work regardless of the weather outside. These eco-friendly options shine brighter than incandescent lights and are a top choice for businesses looking to utilize signage and more. It’s no wonder LEDs are estimated to receive 53% of the global market for lighting. Even if attendance is low because of the rain, you can be sure that any attendee will be able to check out your art.

Add an interactive component

There will be countless vendors showcasing similar products at the festival. When you want your booth to stand out, you need to utilize any tactic you have at your disposal. One of the most simple ways to encourage people to visit your booth is by adding an interactive component.

This can be as simple or as big as you want. Many tradeshow exhibitors and vendors find that fishbowl lotteries are an easy way to pull a crowd. Those who are acquainted with the Corn Hill Arts Festival might even include a scavenger hunt associated with the event or other forms of group entertainment. The sky is the limit when it comes to showcasing your booth’s creativity!

Use printing

Even if your booth showcases the most beautiful, unique pieces of art, you may not make sales if your customers don’t know your name. When you’re setting up your booth, it’s vital that you invest in great signage to display your name or the name of your company. In fact, it’s estimated that half of all customers who patron a business — or in this case, your exhibit — entered because of its signage.

You should also be sure to include business cards for your customers. Even if someone doesn’t buy a piece of art today, that doesn’t mean they aren’t interested. Offer quality business cards with your contact information, including your social media handles. This will ensure anyone who comes to your booth will be able to find you later. They may even recommend you to their friends, potentially doubling your reach.

With only a month and some change to spare, it’s time to start planning. These are just some of the ways you can stand out at this year’s Corn Hill Arts Festival.

Wednesday, May 29th, 2019
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Posted in Art + Culture, Events | No Comments »

Tongue-Tie and Breast-Feeding: Rochester Doctor Discusses Ankyloglossia

Saturday, March 30th, 2019

By Sammi Cohen

Ankyloglossia is a condition present at birth that can lead to serious problems for both a child and mother. Ankyloglossia is a scary medical term that not too many people are familiar with. This condition is more commonly known, simply, as tongue-tie, which affects between 4% and 11% of newborn babies.

When tongue-tie is present, an unusually short, thick, or tight band of lingual frenulum (tissue) tethers the bottom of the child’s tongue tip to the floor of his or her mouth. Tongue-tie complications can lead to speech difficulties, challenges with other oral activities, poor oral hygiene later on in life, and all kinds of breast-feeding problems for the mother. Children with poor oral health are already three times more likely to miss school later on as a result of dental pain, and tongue-tie issues can lead to even more problems down the line.

Children should begin regular dental visits at age one. Baby teeth begin to grow around six months and since breast-feeding requires a baby to keep his or her tongue over the lower gum, the baby might chew — instead of suckle — on the nipple, leading to pain for the mother and inadequate nutrition for the baby.

In late March, a Rochester doctor was featured in PEOPLE, covering ankyloglossia, the increased amount of cases, and how it can impact breast-feeding.

“We need to have careful strategies to properly assess, manage, and discuss with parents so they can make the best decisions,” said Dr. Casey Rosen-Carole, Medical Director of Lactation Services and Programs and Assistant Professor of Pediatrics and OBGYN at the University of Rochester School of Medicine and Dentistry. “My sense is that the increased diagnosis and management of tongue-tie in the past decade is partially due to increased advocacy, increased breast-feeding rates, less willingness to ‘just bottle feed instead’ and finally, groups of physicians who will work with families and lactation consultants to treat ankyloglossia.”

Here are some common signs and symptoms of tongue-tie:

  • A tongue that appears notched or heart shaped when it sticks out.
  • Difficulty moving the tongue from side to side or reaching the upper teeth.
  • Trouble sticking the tongue out past the lower front teeth.

Additionally, since vaccines prevent more than 2.5 million unnecessary deaths every year, it’s important to stay in contact with medical professionals. You should visit a doctor and/or dentist if any of the following are occurring:

  1. You’re struggling with your own tongue-tie issues.
  2. Your baby isn’t able to properly breast feed.
  3. A speech-language pathologist recommends getting your baby checked.
  4. Your child (if older) complains of tongue-related issues interfering with eating, speaking, or reaching his or her back teeth.

Though only 3% of patients who visit an urgent care center need to be diverted to an emergency department, it’s recommended to visit ankyloglossia and breast-feeding medical professionals if your baby is showing signs of tongue-tie or they aren’t able to properly feed.

Hoping to provide better care to infants and breast-feeding mothers alike, UR Medicine launched Rochester’s first physician-led outpatient practice dedicated to lactation medicine and breast-feeding. Dr. Rosen-Carole’s practice will provide women with medical care and support for breast-feeding problems before conception, throughout pregnancy, and after childbirth.

“We know the benefits of exclusive breast-feeding for the optimal health and well-being of babies, mothers, and communities,” Dr. Rosen-Carole said. “But each woman has her own unique goals and challenges for breast-feeding her child. My role is to provide the appropriate medical services and support to help her reach those goals.”

Saturday, March 30th, 2019
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Posted in Rochester News | No Comments »

Aldi’s In ROC: Grocery Chain Eyeing North Winton As New Store Location

Thursday, February 28th, 2019

By Sammi Cohen

Aldi is the common brand of a German family-owned discount supermarket chain with over 10,000 stores in 20 countries. The grocery chain was founded by Karl and Theo Albrecht in 1946 when they took over their mother’s store in Essen, which had been in operation since 1913.

According to the Democrat and Chronicle, Aldi’s is making its way back to the North Winton part of Rochester. Aldi’s has tried for years to open a store in the area, but were blocked by landlords and area residents. Still, the chain has to wait for Rochester to OK the signage before they start their remodeling plans, which would involve reconstructing the former Tops Friendly Markets.

“This is where it hurts,” said Mary Coffey, a co-chairperson of the North Winton Village Association. “Although we are thrilled to death about Aldi’s, the big concern is what is it going to look like?”

North Winton residents have expressed their disappointment over how the former Tops will be remodeled. The plans involve an angled roof and a combination of aluminum and masonry for the storefront veneer. Since 50% of all customers who enter a business do so because of the signage, the visual aesthetic is crucial for both organizations and consumers alike. To put it another way, nearly 85% of people surveyed agreed or strongly agreed that signs can convey the “personality or character of the business.”

“Aldi has changed its traditional look and is going with something more modern,” added James Seitz, president of the Browncroft Neighborhood Association who opposed the original Aldi plan based on its design. “Some people have liked it, and some people think it’s too edgy for the street.”

According to Rochester City Newspaper, Flaum Management, the commercial real estate firm that owns the property, has committed to upgrading the landscaping and lighting across the plaza.

“We are committed to working with the neighborhood associations to create a property that works within the scope of the neighborhood,” said Loren Flaum, VP of finance for Flaum Management.

Thursday, February 28th, 2019
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Posted in Rochester News | No Comments »

Rochester History Reflected in Collection of Bus Passes

Tuesday, August 15th, 2017

Gilbert Hunt was a trolley and bus operator with Rochester Transit Corporation for 40 years. His collection of transit passes is up for grabs. [IMAGE: From the collection of Gilbert Hunt]
By Mike Governale

Gilbert Hunt was a trolley and bus operator for Rochester Transit Corporation (the predecessor organization of RTS) from 1907 to 1948. When Gilbert retired in 1948 the Democrat & Chronicle published a story about him and his impressive collection of Rochester transit passes which he amassed over his long career. That collection is now up for grabs…

(more…)

Tuesday, August 15th, 2017
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Posted in Rochester History, Rochester Images, Rochester Subway, Rochester Subway Stories, Train/Railroad Stuff, Transit + Infrastructure | 2 Comments »

Notes from the Fringe 2016: The countdown begins!

Thursday, December 8th, 2016

Cirque du Fringe: MIRACLE CURE & Other Wonders from the Vagabond Caravan. [IMAGE: Provide]
By Joanne Brokaw

Rochester’s arts and entertainment community is in the final stages of preparation for the 2016 First Niagara Fringe Festival external link, which takes place Thursday, September 15 to Saturday, September 24, all across Rochester. There will be more than 500 performances at more than 25 venues in and around the city. And 170 of those performances are totally free!

(more…)

Thursday, December 8th, 2016
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Posted in Uncategorized | Comments Off on Notes from the Fringe 2016: The countdown begins!

Filling In: Midtown Parcel 5 (Revisited)

Monday, August 29th, 2016

2008 Conceptual plan for Midtown by the City of Rochester [PHOTO: City Hall Photo Lab Contemporary Collection]
By Matthew Denker

Welcome back, readers! In this edition of Filling In, let’s take another look at Parcel 5. Before we get started, quickly refresh by scouting the last time we discussed this site. I apologize in advance that this article probably isn’t going to cover much more about what I think should be done with the site, rather, what should probably not be done, and why…

(more…)

Monday, August 29th, 2016
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Posted in Opinion, Urban Development | 18 Comments »

Rochester Makerspace Sunday Artists and Makers Expo

Saturday, May 14th, 2016

Artwork by Alexandros Hatzigiannidis. [IMAGE: Provided]
By Mike Governale

Rochester Makerspace external link is hosting a Sunday Artists and Makers Expo on May 22 from 2 PM to 5 PM. Bring your friends or family and enjoy live music, plenty of refreshments, and an eclectic collection of artwork, crafts, and maker projects on display…

(more…)

Saturday, May 14th, 2016
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Posted in Art + Culture, Events, Rochester Destinations, Rochester News | No Comments »

35 Years Ago Today, Rochester Plays Longest Pro Baseball Game Ever

Monday, April 18th, 2016

Dave Koza ending baseball's longest game with a bases-loaded single in the 33rd inning of a game that began on April 18 and ended on June 23, 1981. [IMAGE: Pawtucket Red Sox]
By Mike Governale

Here’s a neat bit of Rochester sports history, even if we are forever on the losing end. 35 years ago this evening, the Pawtucket Red Sox and the Rochester Red Wings would begin the longest professional baseball game ever played to date; 33 innings spanning three calendar days…

(more…)

Monday, April 18th, 2016
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Posted in Rochester History | 3 Comments »

Old Family Photos

Sunday, April 3rd, 2016

Fast ferry on it's way to Rochester from New York Harbor, 2004. [IMAGE: RochesterSubway.com]
By Mike Governale

There’s no real reason for this post. I was going through old family photos this weekend and stumbled upon these ones from a boat tour around Manhattan island my wife and I took in 2004. By complete coincidence we sailed directly in front of the infamous Spirit of Ontario I external link (a.k.a. Fast Ferry) on her maiden voyage to Rochester…

(more…)

Sunday, April 3rd, 2016
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Posted in Rochester History, Rochester Images, Transit + Infrastructure | 4 Comments »

Filling In: Zoning Part 5, What Next?

Sunday, February 28th, 2016

Charlotte Street to be
By Matthew Denker

And now for the final chapter of our little zoning adventure. This is the part where you, the gentle reader, are given the opportunity to read a final few hundred words about the kinds of zoning changes that would really make a difference in Rochester. If that sounds terrible (it might be), don’t click on.

(more…)

Sunday, February 28th, 2016
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Posted in Architecture, Urban Development | 4 Comments »

Rochester Goes Red for Heart Health

Saturday, February 6th, 2016

Rochester buildings were illuminated in red yesterday for National Wear Red Day, an event to raise awareness about heart disease & stroke for the American Heart Association. [Image: Kathy Oehling Photography]
By Mike Governale

You may have noticed the City of Rochester went red last night. February is American Heart Month and buildings including Xerox Tower, Kodak Tower, One East Avenue, Rundell Library, and City Hall were lit up to show support for National Wear Red Day and raise awareness about heart health…

(more…)

Saturday, February 6th, 2016
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Posted in Architecture, Rochester News | 1 Comment »

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