A few weeks ago I was driving home from my downtown office and happened to have my camera with me. Not sure why but I thought it be interesting to see what I’d capture if I left it on my dashboard for the ride. Now don’t try this at home—distracted driving is not cool. I’m a professional… idiot that is.
Anyway, the results I thought were pretty cool. And it got even cooler with some quick editing and quadruple speed playback. Throw in a mirror effect and some of that dope-ass hip hop music all the kids are listening to… and now we’ve got something worth sharing.
So go ahead—turn down the lights, pump up the volume, and hit it full screen. Let me know what you think in the comments.
The story of the Rochester Subway is not complete without at least mentioning Rochester’s deep-rooted hip hop culture. If you’re less than familiar with Rochester, I assure you, this shizzle is fo’ real. The “Flower City” has street cred, and our abandoned subway tunnel has long been used as a canvas to show off some of our best underground talent…
It’s been widely reported that RochesterSubway.com is spending millions on a new Super Bowl TV spot this year featuring rapper and hip hop megastar 50 Cent. We’re not going to rain on the parade—maybe the ad will air during the Super Bowl, maybe it won’t. You’ll have to watch the game to find out. But you won’t have to wait to see it. Watch the spot… then read the rest of this post to find out how we got 50 to star in our Rochester Subway production…
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After the Erie Canal was rerouted south of downtown Rochester, the Rochester
Industrial & Rapid Transit Railway (the “subway”) was built in
its place as a link between the five different railroads and interurban trolley
lines that served the Rochester area. As the industrial landscape of Rochester
changed, and highways replaced the railroads, the Rochester subway gradually
became a relic of a bygone era. In 1956 the subway was abandoned and much of
its route was converted into Interstate 490 — built to connect Rochester
with the New York State Thruway (I-90). Read more about the history of the Rochester Subway.
RochesterSubway.com exists to help spark
public dialogue around how we can better connect the neighborhoods of Rochester
NY, surrounding communities, and their cultural offerings. We believe Rochester’s
future is written in her past. Let's rediscover it.
