
A new web site, SaveCataract.com
, and a mountain of information on Rochester’s endangered Cataract Brewery building has surfaced this week… The accomplished life (and death) of its architect… Original architectural drawings… And new documents submitted by North American Breweries to the Zoning Board (see the section called Offers to Buy Cataract). Ready? Let’s dive right in…
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Posts Tagged ‘architecture’...
Cataract Brewery Architect Died 77 Years Ago Today
Tuesday, January 10th, 2012Tags: A.C. Wagner, American Brewing Company, Anheuser-Busch, architecture, Bavarian Brewing Company, brewery architect, Cataract Brewery, Genesee Brewery, Genesee Brewing Company, High Falls, Highland Brewery, Joel Helfrich, Kalmback and Geisel, KPS Capital Partners, Liberty Brewing Company, Merchants Ice Company, New England Brewery, New England Fruit Company, North American Breweries, Rich Wagner, Rochester NY, Standard Brewing Company, Steigmaier Brewery
Posted in Rochester History, Rochester Images, Rochester Subway | 13 Comments »
They Paved History and Put Up a Parking Lot
Friday, December 9th, 2011The following thoughts were submitted by Joel Helfrich:
The spate of recent articles in the D&C regarding local construction projects also means that there will be a great amount of demolition of older buildings and historic properties. Take, for example, the recent decision to demolish the Cataract Brewery buildings in High Falls. The cost to demolish the properties alone—estimated at $800,000 to $1 million—is more than twice the amount for which Genesee Brewery was recently selling the two Cataract Brewery buildings and a large parking lot. That same amount could be used to install a new roof and windows, “button up” the building, and abate the lead paint, within the older “gem” brewery building. Although the oldest Cataract building is currently a “liability” in the words of a developer who recently toured the property, it could actually act as the driver for redevelopment. Historic Preservation Tax Credits, coupled with city, county, state, and federal monies, could pay for at least 30-40% of construction costs, and potentially way more if the City took on the lead abatement costs and Genesee Brewery and its owner, KPS Capital, acted as an investor or partner in redevelopment.
Tags: architecture, Genesee Brewery, Genesee Brewing Company, High Falls, Joel Helfrich, KPS Capital Partners, North American Breweries, Rochester, Rochester Brewing Company, Rochester NY, Standard Brewing Company
Posted in Interviews, Opinion, Urban Development | 11 Comments »
Imagine, Rochester’s Historic Brewery Square
Sunday, December 4th, 2011![A view of what could one day be Rochester's Historic Brewery Square and entrance to the GardenAerial trail (right). [RENDERING: RochesterSubway.com]](http://www.rochestersubway.com/images/photos/cataract-rendering-empty-small.jpg)
Rendering of renovated buildings and GardenAerial trail
I realize that sometimes it’s a bit difficult to see the potential in something. Especially when that “potential” is hidden beneath layers of mustard yellow paint, rusty corrugated siding, and 25+ years of plain old tired…
![The original panorama photo set used to create the rendering of Brewery Square. [PHOTO: RochesterSubway.com]](http://www.rochestersubway.com/images/photos/cataract-rendering-original-small.jpg)
The way things look now (click for larger views)
Why, just the other day Howard S. Decker, FAIA said, “Beauty is in the Eye of the Beer Holder.
” Mr. Decker is former Principal of DLK Architecture (Chicago) and former Chief Curator of the National Building Museum (Washington DC). He knows a thing or two about buildings, and places that are worth saving for future generations. His highly experienced eyes see the potential in 13 Cataract Street and the neighborhood it lives in.
But what about the rest of us? How can we be sure this building is worth the money and effort it will take to bring it back to life? What is the alternative to demolition? And will we lose our Brewery Visitor Center if we don’t tear this other building down??
Let’s start with an excerpt taken from a document filed by the Landmark Society in 1984 with the New York State Parks and Recreation Division for Historic Preservation…
Tags: architecture, Cataract Brewing Company, Dorraine Kirkmire, GardenAerial, Genesee Brewery, Genesee Brewing Company, High Falls, Highline, KPS Capital Partners, Michael Psaros, New York City, North American Breweries, NYC, Rochester, Rochester Brewing Company, Rochester Historic Brewery Square, Rochester NY, Standard Brewing Company
Posted in Opinion, Rochester News, Urban Development | 11 Comments »
Help Save This Rochester Brewing Landmark
Saturday, November 19th, 2011On Friday officials at the Genesee Brewery unveiled plans they say will “create a destination for beer lovers that anchors development on downtown Rochester’s Northeast side.” Before we get too excited, let’s think.
North American Breweries says their planned “Genesee Brew House…will celebrate the storied history and experience of the Genesee brand” and that they want to “tell the story of [this] resilient company with a rich history that dates back to 1878.” But to do this they will demolish this building; the centerpiece of Rochester’s historic brewing district, built 1899.
Tags: architecture, Genesee Brewery, Genesee Brewing Company, High Falls, KPS Capital Partners, Michael Psaros, North American Breweries, Rochester, Rochester Brewing Company, Rochester NY, Standard Brewing Company
Posted in Opinion, Rochester News, Urban Development | 20 Comments »
North American Breweries (NYC) Unveils Plan to Demolish Historic Rochester Building
Friday, November 18th, 2011
The following press release was issued today by North American Breweries, the NYC investment firm that owns Genesee Brewery.
In brief, they plan to renovate an old packaging building, turn it into a visitor center, and level two of the last remaining original buildings in the heart of Rochester’s historic brewing district. The press release claims that the new visitor center “hinges” on the demolition of these historic buildings – not because the new visitor center is being built on the land, but because the old buildings impede the view of High Falls.
What the press release doesn’t mention is that one local group, the people behind the Garden Aerial Project and the Greentopia Festival, expressed interest in these buildings three months ago. They want to renovate the old buildings and turn them into office space and a visitor center in partnership with the brewery. I was told North American Breweries turned them down because the money wasn’t right. So it looks like they will spend $600,000 to demolish the buildings instead. ??
This press release comes at the perfect time for North American Breweries. I learned today that they are planning to submit their application on Monday to demolish 13 Cataract St.
Read between the lines (and drink responsibly)…
Tags: architecture, Genesee Brewery, Genesee Brewing Company, High Falls, North American Breweries, Rochester, Rochester Brewing Company, Rochester NY, Standard Brewing Company
Posted in Rochester News, Urban Development | 12 Comments »
Dear Genesee Brewery: Inspiration From Baltimore
Wednesday, November 9th, 2011![The recently renovated and beautifully restored American Brewery building in Baltimore, Maryland. [Flickr Photo: Prêt à Voyager]](http://www.rochestersubway.com/images/photos/american-brewery-baltimore-1.jpg)
RochesterSubway.com will be 3 years old this January and recently it welcomed it’s 100,000th visitor. While the bulk of this web traffic is local, the website gets a fair amount of visits from every corner of the country. And those visitors are very important. Case in point, Norm from Baltimore, Maryland. Norm read our story about Genesee Brewery wanting to demolish the old Standard Brewing Company Building and he sent us some inspiration from his home town…
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Tags: American Brewing Company, architecture, Baltimore, Genesee Brewery, Genesee Brewing Company, Humanim, Maryland, Rochester, Rochester Brewing Company, Rochester NY, Standard Brewing Company
Posted in Rochester News, Urban Development | 4 Comments »
Genesee Brewery to Demolish This Building
Tuesday, November 8th, 2011![Genesee Brewery getting set to demolish this building. That would be a great loss. [Flickr Photo: Zeus-the-Ferret]](http://www.rochestersubway.com/images/photos/genesee-brewery-Zeus-the-Ferret.jpg)
RocSubway has word from good sources this afternoon that Genesee Brewery will submit an application today to demolish this building at the eastern end of the High Falls pedestrian bridge at 13 Cataract Street. This will likely be going to the Zone Board hearing on Dec 15. Obviously, if true, this would be a great architectural and historical loss for Rochester. If you know anyone with deep pockets, now is a great time to buy!
Tags: architecture, Genesee Brewery, Genesee Brewing Company, High Falls, Rochester, Rochester Brewing Company, Rochester NY, Standard Brewing Company
Posted in Rochester News, Urban Development | 48 Comments »
Powers Building & Four Corners, 1904
Sunday, January 31st, 2010We found this old photo of the Powers Building and Rochester’s four corners recently on a vintage photos website called Shorpy.com . Not only is this a photo of one of Rochester’s most celebrated structures at one of the greatest times in the city’s history, but it’s incredibly detailed for such an old photo—right down to the logos painted on the office windows (click on the image to enlarge).
Hey, here’s a bit of fun for you… we hid the RochesterSubway.com logo somewhere in the photo. Let’s see which one of you can find it first. And while you’re searching for our hidden logo, here are a few other things you should take notice of…
Tags: architecture, Ashley & Loewenguth, City of Rochester, downtown Rochester, Fidelity Trust, Four Corners, Grand-Union, intersection, Main Street, New York, NY, old photos, old photos of Rochester, Phoenix Mutual Life, Powers Building, Powers Hotel, Rochester, Rochester and Eastern Rapid Railroad, Rochester and Sodus Bay Railway, Rochester history, Rochester NY, Rochester Trust & Safe Deposit Company, Shorpy.com, State Street, trolley, vintage views
Posted in Rochester History, Rochester Images, Transit + Infrastructure | 9 Comments »
Rochester’s 7th Most Beautiful Train Station in the U.S.
Thursday, January 7th, 2010
I’m a bit late on this but maybe this will be news to you. Some time last year, a notable infrastructure blog called The Infrastructurist, published a list of the top 10 greatest rail stations ever built. Standing shoulder to shoulder with some of the greatest examples of 20th Century American architecture is Rochester’s NY Central Station. What? You’ve never heard of it? That’s probably because it’s not with us anymore — may she rest in peace. The NY Central Station was demolished in 1965. In it’s place, the pretty little Amtrak Station you know and love today. In fact, all of the buildings on the Infrastructurist’s list are no longer.
Tags: Amtrak Station, architecture, blog, Bragdon Station, Central Avenue, Claude Bragdon, downtown Rochester, Grand Central Station, High Falls, history of Rochester, Joseph Avenue, Madison Square Garden, Mill Street, New York, New York Central Railroad, New York City, North Clinton Avenue, NY Central Station, old photos, Penn Station, railroad, Rochester, Rochester history, Rochester NY, Saint Paul Street, Senator Daniel Moynihan, The Infrastructurist, Union Station
Posted in Rochester History, Rochester Images, Train/Railroad Stuff, Transit + Infrastructure, Urban Development | 7 Comments »
Gas Stations Pose Urban Design Challenge
Saturday, May 16th, 2009On Monday evening, June 8, 2009, the Rochester Regional Community Design Center will go before Rochester’s City Planning Commission and appeal the decision to allow a Fastrac gas station to be built on Main Street next to the Main/University Inner Loop on-ramp
. Roger Brown, Creative Consultant at RRCDC explains, “Though we don’t agree with the Zoning Board’s decision to allow a gas station at that site … much of our case will be about the urban design of the building and how it needs to be designed according to the Center City Design Standards for Main Street.”
I’ll talk more about those “urban design standards” and how you can help. But first, there’s a virus spreading across America…
Tags: architecture, Center City, city, city planning, design, design standards, downtown Rochester, Exxon Mobil, eyesore, fast food restaurant, franchise, gas station, infrastructure, Main Street, McDonald's, mixed-use, Monroe Avenue, Monroe County, multi-use construction, ordinance, Pittsford, Rochester Regional Community Design Center, Roger Brown, RRCDC, sidewalks, suburbs, sustainability, urban design, urban planning, urban renewal, Walmart, Webster, zoning
Posted in Rochester News, Urban Development | 2 Comments »
State and Main… Window on the Past
Saturday, April 18th, 2009The intersection at State and Main Streets in downtown Rochester, known as the Four Corners, was once the epicenter of the city. I’m going to let these two photos do most of the talking for me in this article. The photo below is of the Four Corners, looking north toward State Street.

The postcard I’m holding in my hand is from the early 1900′s (maybe 1912-ish). Holding it up in front of the same location in 2009, it becomes a tiny window onto the past.
Tags: architecture, city, downtown Rochester, Elwood Building, Four Corners, Gothic, Grand-Union, Main Street, Neoclassical, New York, NY, old photos, photo, photography, pictures, Powers Building, railroad, Rochester, Rochester history, Rochester Trust & Safe Deposit Company, Romanesque, trolley, Victorian, views, vintage, vintage postcard, vintage views, Wilder Building
Posted in Rochester History, Rochester Images, Urban Development | 12 Comments »
Designing Rochester
Monday, April 13th, 2009
A few weeks ago I had the pleasure of being introduced to the Rochester Regional Community Design Center . The RRCDC is a group of design professionals, planners, and citizens who donate their time to the purpose of designing Rochester’s public spaces. They offer their design guidance and recommendations to the city through public lectures, design charrettes
, and an open-to-the-public design gallery/resource library at their studio on East Main Street. For anyone remotely interested in how cities are planned or issues surrounding urban renewal as they apply to the city of Rochester, the RRCDC is a must-see.
Tags: architecture, Center City, city planning, design, design charrette, downtown Rochester, environment, neighborhoods, New York, NY, public spaces, Rochester, Rochester Regional Community Design Center, sustainability, urban renewal, urban revitalization
Posted in Rochester News, Urban Development | 3 Comments »
The Renaissance Square Dance
Sunday, February 1st, 2009
Last week, Senator Chuck Schumer and County Exec. Maggie Brooks announced that the Renaissance Square project
will be moving ahead, with or without the performing arts center. $45 million would still need to be raised to build the theater, and at this point it looks like that money would need to be raised entirely with private donations — HIGHLY unlikely. So what exactly are we building? A new bus station (essentially a covered parking lot for buses). New classrooms for Monroe Community College. Oh, and a big grassy area where the performing arts center would have been.
Pricetag? $230 MILLION and 10 years of planning!?
Tags: architecture, bus, bus station, bus terminal, city, Clinton Ave, design, downtown, Greenwich Village, Hell's Kitchen, Maggie Brooks, Main Street, MCC, mixed-use, Monroe County, Neil Bauman, New York, NY, performing arts, real-estate, Renaissance Square, Rochester, Senator Schumer, sidewalks, storefronts, street, urban planning, urban renewal, urban revitalization
Posted in Opinion, Urban Development | 6 Comments »




![Genesee Brewery. [Flickr Photo: _Yoshi_]](http://www.rochestersubway.com/images/photos/genesee-brewery-sign-yoshi.jpg)







