Aldi is the common brand of a German family-owned discount supermarket chain with over 10,000 stores in 20 countries. The grocery chain was founded by Karl and Theo Albrecht in 1946 when they took over their mother’s store in Essen, which had been in operation since 1913.
According to the Democrat and Chronicle, Aldi’s is making its way back to the North Winton part of Rochester. Aldi’s has tried for years to open a store in the area, but were blocked by landlords and area residents. Still, the chain has to wait for Rochester to OK the signage before they start their remodeling plans, which would involve reconstructing the former Tops Friendly Markets.
“This is where it hurts,” said Mary Coffey, a co-chairperson of the North Winton Village Association. “Although we are thrilled to death about Aldi’s, the big concern is what is it going to look like?”
North Winton residents have expressed their disappointment over how the former Tops will be remodeled. The plans involve an angled roof and a combination of aluminum and masonry for the storefront veneer. Since 50% of all customers who enter a business do so because of the signage, the visual aesthetic is crucial for both organizations and consumers alike. To put it another way, nearly 85% of people surveyed agreed or strongly agreed that signs can convey the “personality or character of the business.”
“Aldi has changed its traditional look and is going with something more modern,” added James Seitz, president of the Browncroft Neighborhood Association who opposed the original Aldi plan based on its design. “Some people have liked it, and some people think it’s too edgy for the street.”
According to Rochester City Newspaper, Flaum Management, the commercial real estate firm that owns the property, has committed to upgrading the landscaping and lighting across the plaza.
“We are committed to working with the neighborhood associations to create a property that works within the scope of the neighborhood,” said Loren Flaum, VP of finance for Flaum Management.
Welcome back, readers – it’s been a while! But now that summer is drawing to a close, and we’re starting to stock up for the long winter ahead (wouldn’t want to be THIS guy ), it’s time to start Filling In again. For our first discussion, let’s revisit Aldi. When we last wrote about it, Mike was advocating for getting good design, and I was putting forward a couple ideas about how the store might improve its relationship with the neighborhood . “Fine,” you say, “where is this going?” Well I’m glad you asked.
Welcome back, readers. As you know, we’ve previously discussed things to do with Tops should Aldi be built at Winton Road and Blossom Road. There’s also been a discussion about how the construction of Aldi went in Irondequoit. Today, I’d like to take a look at a few reasonably simple changes that would completely change the tenor of the proposed development…
You may remember an article I posted more than a year about new plans for an Aldi store in Irondequoit on Hudson Ave. At that time I suggested the building should front the street/sidewalk, instead of being set back behind the parking lot. I thought the result would have been a development that would be more accessible to people who might choose to walk in off the street.
My suggestion was met with all kinds of wisdom from the project architect who has since set me straight. I now understand why it is better community planning to put your buildings in the middle of parking lots…
There’s a new development called I-Square being built right now in Irondequoit. It’s one of those “new urban” designs with mixed-use buildings placed along the sidewalk and a little public space in the center of it all. Where’s the parking? Right where it should be, behind the buildings, hidden from the street. The end result will be an attractive street front and a destination for people to come and walk around – maybe spend a little time and money. Very exciting.
But right around the corner, on Hudson Avenue, is a proposal for a new Aldi grocery store. It’s the exact opposite of I-Square – a more typical, drive in & drive out, sub-urban design. This got me thinking…
After the Erie Canal was rerouted south of downtown Rochester, the Rochester
Industrial & Rapid Transit Railway (the subway) was built in
its place as a link between the five different railroads and interurban trolley
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became a relic of a bygone era. In 1956 the subway was abandoned and much of
its route was converted into Interstate 490 built to connect Rochester
with the New York State Thruway (I-90). Read more about the history of the Rochester Subway.
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