Orange Street, Lime Street, Grape Street, Orchard Street…
This is Rochester’s fruit belt, and the inspiration behind a new collaboration between Greentopia and Shawn Dunwoody. The Fruit Belt Mural Project aims to transform one of Rochester’s most challenged neighborhoods (JOSANA, in the northwest quadrant) through art…
The area known today as JOSANA was once part of Dutchtown – originally “Deutschtown” for its concentration of German immigrants. Those immigrants planted numerous fruit trees, resulting in the nickname, Fruit and Nut Neighborhood. Hence the street names in the area… Orchard, Lime, Walnut, Grape, Orange, Maple, etc.
Fast forward a century and half later, these street names have become the bases for a rejuvenating neighborhood effort. Store fronts, residences, businesses, and abandoned properties will be painted with uplifting words, messages, and graphics in a cheery color palette – “symbolically banding together urban design and community spirit into a unified neighborhood experience and new identity: The Fruit Belt.”
Over 250 people participated by painting buildings at Jay & Grape Street .
Organizers believe the Fruit Belt Project has already had a powerfully positive impact in bringing together the neighbors (young and young at heart) and sowing the seeds of change.
Support the Fruit Belt Project
A fundraising campaign is now underway at Indiegogo to help raise money to complete the project. Organizers would like to involve more youth from the neighborhood and they need to cover the cost of their labor, paint, construction lifts and tools. Building supplies for the fruit gardens are also needed.
Visit the Indiegogo campaign page here and please consider making a contribution to this very positive neighborhood project. Every dollar will help, but there are cool perks available to you for contributions over $10.
Tags: Dutchtown, Fruit Belt Project, Grape Street, Greentopia, Indiegogo, Jay Street, JOSANA neighborhood, Lime Street, Maple Street, Orange Street, Orchard Street, Rochester, Rochester NY, Shawn Dunwoody, The Big Paint Out!, Walnut Street
This entry was posted on Wednesday, August 26th, 2015 at 9:54 pm and is filed under Art + Culture, Rochester News, Urban Development. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.